Tuesday 16 August
Monday, August 15, 2011/
Today on StartupSmart, we look at how start-ups can rummage around in the media bargain bin to get low-cost but effective marketing.
As a small Queensland-based business discovered, even a TV ad during the MasterChef finale can be snapped up on the cheap.
Make sure you read about how the business did it and check out our top tips on punching above your marketing weight without breaking the bank.
Elsewhere, we bring you news of a new green energy technology fund and mentor Vicki Crowe runs through the qualities of a good people manager.
Finally, are you one of Australia’s best up-and-coming entrepreneurs? We are looking to feature the best business builders under 25 in our Future Makers list.
There’s just a week left to enter. For more information and to put your name forward, click here.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
The 10 most unemployable job titles on LinkedIn Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief