Tuesday 20 December

Oliver MilmanYour thoughts may already be turning to families, presents and copious amounts of turkey, but there is still important 2012 planning to undertake if your start-up is to flourish in the New Year.

In the first in a mini-series of articles this week, we highlight a key area that your business needs to be across next year.

First up is the rather intangible quality of persistence. As tech entrepreneur Ruslan Kogan explains today, every business builder will face rejection and disappointment at some stage. He gives his top tips on how to overcome the knock-backs.

Elsewhere, mentor Vicki Crowe gives advice to a reader who is thinking of using a rival’s Christmas party to poach staff and we profile a start-up founded on a festive business model – Jolly Solo.

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