If you’re getting twitchy about how your website stacks up compared to your rivals, it’s best to bear a few things in mind before you overhaul it.
Granted, the surge in online spending and falling costs of marketing via the net means that it’s more important than ever to have a top-notch website.
But as online guru Fred Schebesta explains today, you can just as easily break your website as improve it if you embark upon a makeover.
Make sure you read Schebesta’s top six tips on how to get your online revamp right, first time.
Elsewhere, social media consultant Craig Hodges outlines the alternatives to Facebook for small businesses and we welcome entrepreneur and AngelCube mentor Jonathan Weinstock as StartupSmart’s newest blogger.