Tuesday 24 April
Monday, April 23, 2012/
Starting a business requires energy, innovative thinking and an eye on the long-term.
This leads many entrepreneurs to hire relatively young teams, in the hope that they will provide new thinking in the short-term, along with long-term loyalty.
This strategy overlooks the vital role that older workers can play in start-ups. If you need another incentive to go grey, the government announced last week that it is to provide $1,000 to firms taking on over-50s.
Today, we outline the five steps you should be taking if you want to tap into the pool of seasoned veterans who can help take your start-up to the next level.
Elsewhere, investment guru Steve Torso has some wise words of advice for anyone looking to squeeze some extra cash out of their backer and in the latest of her video interviews with leading female entrepreneurs, Orsi Parkanyi chats to Shoppingbird founder Natalie Müller.
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder