Creating a cool, start-up culture is an aspiration shared by all sorts of entrepreneurs, many of whom are keen to distance themselves from their corporate backgrounds.
But as you grow, how do you stop corporate culture taking hold of your start-up and why is it such a frightening prospect for a young company?
Today, we explain how to maintain a start-up mindset, with advice from a range of experts.
Elsewhere, the founders of LoVu tell us why they’ve introduced a “social involvement promotion strategy”, and Philip Alexander has some tips on how to verify a potential investor’s experience with start-ups.
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