Today on StartupSmart, we examine how the internet has changed one of the key levers you can pull as a business – pricing.
As tech retail entrepreneur Ruslan Kogan explains, online innovation has given start-ups far more weapons in their arsenal than merely competing on price. Read his insightful piece to find out how you measure up on web strategy.
Elsewhere, Shoes of Prey founder Michael Fox outlines why staff should take over from founders in the importance stakes once a start-up hits a certain age, and mentor James Omond gives the legal viewpoint on whether you can adopt another business’ brand..
Oliver Milman, editor