The best ideas, unfortunately, don’t always make the best businesses. Flashes of entrepreneurial inspiration can be scuppered by poor planning, misjudged marketing or simply the fact that there isn’t a customer demand for the product or service.
Today, tax and business advisor Marc Peskett outlines the four essential questions you must answer before deciding whether your idea can become a start-up. Put yourself through the stress test to see how you fare.
Need something to do in Melbourne tonight? You could do far worse than attend the Kick Butt Sales event, hosted by our own Amanda Gome.
Oliver Milman, editor