Wednesday 10 August
/ Tuesday, August 9, 2011
Today on StartupSmart, we look at whether the much-hyped Google+ will provide start-ups with any tangible benefit.
As tech expert Paul Wallbank explains, the new social network has some intriguing features for small businesses looking to market themselves. But is it a little early to call it a Facebook-killer?
Elsewhere, mentor Craig Hodges also has some social media advice, this time on how to promote offers via Twitter, and Taskmaster urges you to do some worst-case scenario planning.
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Experts
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Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
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An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
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Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
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How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
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Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief
