Turbo-charged business growth requires a clearly positioned product or service, an effective marketing plan and sound strategic foresight.
In many cases, start-ups also require a helping hand from a more established partner. Having a great idea is one thing, having the clout in the marketplace to turn the idea into a burgeoning business is quite another.
Today, entrepreneur Jack Delosa writes for StartupSmart.com.au on how start-ups can source and secure the crucial partnerships that will help them punch above their weight.
Convincing others to get on board is also a theme taken up by mentor Marcia Griffin, who runs through a must-read checklist on how to deliver a perfect sales pitch.
Oliver Milman, editor