Today on StartupSmart, we talk to Tom Griffith from Emma and Tom’s, the rapidly-expanding smoothie brand.
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The business is now thriving but, as Griffith admits, the founders misjudged initial revenue, suffered production woes and faced fresh competition even before launch. Emma and Tom’s tale makes instructive reading for any ambitious start-up.
Elsewhere, sustainability blogger Richard Nicol explains why it’s important to ‘green’ your reputation and mentor Debra Templar outlines what makes a good cross-promotion deal.
Oliver Milman, editor