Wednesday 16 May
Tuesday, May 15, 2012/
Today on StartupSmart, we look at how you should react if your business is the subject of an unfavourable media write-up.
Whether it’s an unflattering review, negative news story or snide blog, there’s a good chance that your start-up will cop some flack, sometimes even before you’ve even launched.
So, how should you deal with the fall-out? We’ve spoken to the expect to compile five top tips.
Elsewhere today, leading advertising exec Adam Ferrier explains how to identify your target customer, Posse founder Rebekah Campbell gives her pitching tips and small business minister Brendan O’Connor sounds off about the big four banks’ lending – or lack of it – to start-ups.
Finally, do you fancy being in the running to win an iPad? If so, simply complete our StartupSmart reader survey.
It won’t take up much of your time and will help us provide an even better news and advice resource for your start-up business. To complete the survey, click here.
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder