Starting up smart is about finding the most effective pathway to fast growth. But it’s also about making sure that you don’t over-stretch your business.
NGA.NET is now a successful recruitment software business. But in its early years the company was a victim of over-optimism over the popularity of its offering. It also realised the desirability of under-promising and over-delivering, rather than vice versa.
Today, the company explains how it learned from its mistakes and turned its fortunes around.
Elsewhere, mentor Nick Crocker delves into the subscription versus advertising debate for online start-ups and Taskmaster is already thinking of the Christmas party season.
Oliver Milman, editor