Wednesday 19 October
Tuesday, October 18, 2011/
The benefits of giving your business a social media presence are obvious. It’s cheap and it can offer an unrivalled pathway to your target market.
But which option out of the mushrooming number of social media sites best suits your start-up? And, crucially, how can you be sure that valuable time spent on social media will provide a financial return?
Today, we look at how you can draw up the right strategy to cut through the social media fluff and get the best results for your business.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
Why success is simple, motivational speakers suck and Eye of The Tiger is dead to me Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief