Wednesday 2 February

Oliver Milman


Today on StartupSmart, we look at how you should go about creating your own niche, even when none appears likely to emerge.

Online beauty store Adore Beauty was ahead of its time when it launched in 2000. As its founder Kate Morris puts it, it endured a “deathly slow start.” Today you can read about how she overcame this hurdle and created a thriving business.

Elsewhere, mentor Philip Alexander examines whether Australia is too conservative as a start-up investment market and the three principles of young entrepreneurship are revealed.

Don’t forget, there’s still time to enter the 2011 StartupSmart Awards. Just by entering, your business will be listed in this newsletter. To enter, click here


Oliver Milman, editor


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