Having your business endorsed by a celebrity may appear to be a fanciful dream if you’ve only recently started trading.
But it is possible for small, largely unknown, businesses to elbow their way into the limelight by convincing a well-known face to promote its product or service.
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Today, we speak to the experts to get some essential tips on how to lure a celebrity ambassador, as well as how to ensure the whole exercise doesn’t horribly backfire.
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