Today on StartupSmart, we speak to an entrepreneur who has managed to secure an 87,000-strong army of Facebook customers for her business in just 18 months.
Michelle Glitman deliberately chose to set up a Facebook page rather than a website when launching her online clothing retail business Miishka.
This unusual decision has paid off handsomely, with Glitman creating a loyal base of engaged customers with a high rate of repeat purchases. Today, she tells us how she did it.
Elsewhere, business coach Walid El-Khoury kicks off his blogging for StartupSmart with a warning over the dangers of “risk profits” versus “real profits” and investor Philip Alexander explains how to find an ideal co-founder.