Wednesday 24 August
Tuesday, August 23, 2011/
Today on StartupSmart, we take a look at how to pack a low-cost punch with your marketing by going guerrilla.
While large companies are just as likely these days to use opportunistic, seemingly underground methods to market themselves as start-ups, there remains a great opportunity for new ventures to do something innovative that sticks out from the crowd.
We’ve spoken to the branding and advertising experts to provide some invaluable advice on how to successfully veer away from the marketing mainstream.
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The 10 most unemployable job titles on LinkedIn Ian Whitworth Scene Change co-founder
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Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief