Facebook has promised businesses a cheap and effective way of reaching users via promoted posts, which it introduced earlier this year.
But how does the promoted posts system actually work, how can you get the most out of it and do the costs really stack up for start-ups? David Klein, co-founder of social media agency Orange Line, cuts through the spin to outline the pros and cons.
We’ve also got all the details on the new iPad Mini, news of a Kickstarter-backed project that went horribly wrong and some top tips on assessing the skills of candidates during interviews.
You can help us (and help yourself)
Small and medium businesses and startups have never needed credible, independent journalism and information more than now.
That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.
Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.
Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.
