Facebook has proved a marketing boon for many small businesses, with some entrepreneurs even forgoing a website due to the sales generated through the social media giant.
But, as online entrepreneur Fred Schebesta explains today, Facebook remains a challenge for many start-ups due to its inherent basis as a social network, rather than sales channel.
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Schebesta outlines his six essential tips on how to turn your Facebook presence into a top-notch marketing weapon.
Also on the topic of sales, business coach Simon Harris has some advice for a reader who wonders if they should change their pitch depending on the audience.