Wednesday 30 March
Tuesday, March 29, 2011/
Today on StartupSmart, we look at how to build a happy business partnership.
While having someone to share the load when starting up is invaluable, rifts are common. We speak to those who have been on the frontline of warring partnerships to find out how to maintain harmony.
Elsewhere, environmental consultant Richard Nicol warns against ‘greenwashing’ in your marketing and mentor Martin Nally untangles the difference between employees, contractors, sole traders and freelancers.
Finally, the 2011 StartupSmart Awards are being held tonight at Crown Metropol in Melbourne. We look forward to meeting the contenders tonight.
We will be publishing details on the winners tonight, with a must-read wrap-up of the awards tomorrow morning. Don’t miss out.
Oliver Milman, editor
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder