Ever walked away from a meeting with a potential investor feeling that you’ve been fed a line?
If so, you’re not alone. Investors regularly trot out ambiguous lines to entrepreneurs, with reality often failing to match your sky-high hopes.
In the investment “dance”, the truth can become a little obscured. To help you see past the bull dust, we’ve picked out the top 10 lies told by investors to start-ups – and explain what they really mean.