Today on StartupSmart, we look at how you can reel in a heavy hitting client even if you’ve only just launched.
Convincing a major customer to spend money with a start-up with little to no track record isn’t easy, but there are key advantages that small, nimble businesses have over their established rivals.
Today, we speak to start-ups that have landed big contracts early on to get their tips on how to woo the big players and, crucially, how to handle them once they are safely on board.
Elsewhere, investor Philip Alexander has some advice for a start-up looking to break into the Asian markets and we have news on a major fundraising effort by a new-look Posse and a female backlash against Startup Weekend.
Finally, are you looking at kicking off some marketing activity but don’t have a huge budget? If so, you should check out our FREE webinar today for some top tips on how to market your business on a shoestring.