Having your business covered by a media outlet – such as the prestigious StartupSmart, to pick a random example – can prove to be the best, and cheapest, marketing tool available to you.
However, getting a journalist to write about your new product or service isn’t easy. Journalists are deluged by press releases every day – most of which are badly-targeted dross.
Today, small business PR expert Felicity Grey explains how you can grab a journalist’s attention and start making headlines.
Elsewhere, young entrepreneurship guru Natasha Munasinghe outlines why young people shouldn’t be put off by the ‘e’ word and mentor Fred Schebesta has some great tips on how to lure online traffic cheaply.
Oliver Milman, editor