Daniel Lubetzky, Kind Snacks. Source: Supplied

My Biggest Mistake
Stephanie Palmer-Derrien

My biggest mistake: Daniel Lubetzky, founder of Kind Snacks

Stephanie Palmer-Derrien
3 minute Read

If you’re on to a good thing making sales and raking in revenue you should double down, right?

Not always.

For Daniel Lubetzky, founder of US healthy snack brand Kind, focusing on growth meant neglecting quality. And that meant losing customers, fast.

Here’s what happened, and how Lubetzky made sure not to make the same mistake twice. With his company, which recently launched in Australia, now valued at US$5 billion, it’s a lesson he applied well.

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