Purist approach

Twenty years ago Will Evans started making cosmetics in his kitchen from the herbs in his garden. Now he sells $22 million worth of herbal products a year.

Watch the video of Will Evans from The Purist Company

Will Evans was a pesticide chemist before he became a cosmetics entrepreneur. Twenty years ago he started making cosmetics in his kitchen from the herbs in his garden. Now he sells $22 million worth of herbal products a year and he is the largest supplier of haircare products to the health and wellbeing market in Australia.

Watch Will tell his story and share his growth secrets.

 

 

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