Your must-read guide for the weekend
Friday, July 26, 2013/
The internet is a boundless resource for news and advice for entrepreneurs and business people. Here we share some of our top picks, which include how you might be derailing your employees’ productivity, the impact of Australia’s cigarette plain packaging laws on branding, lessons from hit TV show Mad Men and a video on a better way to run brainstorming sessions.
Warnings that Australia needs to lift its productivity to maintain its standard of living have been in the news recently. In this article from Entrepreneur, we learn how bosses and entrepreneurs might be hurting their workers’ productivity and what they can do to stop it.
As much as the connection between cigarettes and irreverent cool has been hammered into our collective psyche, it turns out it can quickly be outdone: One year after Australia passed laws mandating that home-grown tobacco be packaged plainly with huge health warnings, researchers have found that smokers of the plain cigarettes are more likely to perceive the experience as less satisfying than those who smoke the branded kind.
Catch an episode of Mad Men, the award-winning TV drama about a Madison Avenue advertising agency in the 1960s, and you’ll see dozens of lessons about what not to do in business today. Womanizing, heavy drinking, indoor smoking and lying about your identity aren’t things to emulate. However, there are some business lessons from the program that are useful today.
Brainstorming sessions can provoke conflicting responses – depending on the personality types of those participating they are either loved or loathed. This article from Fast Company tells us about the inefficiencies of brainstorming and some better ways of getting the most out of these meetings.
Feel the churn: How to bounce back after losing staff and clients Sue Parker DARE Group founder
“Motivation is a feeling, commitment is a mindset”: Why you should start investing in yourself right now Lisa Stephenson Who Am I Projects founder
How to call your team into action with a winning presentation Emma Bannister Presentation Studio founder
The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder
From interactive videos to AI: The five marketing trends that will dominate 2019 Warwick Boulter Collaboro co-founder
Australia is leading the legaltech revolution, but what does this mean for lawyers, firms and clients? Jodie Baker Xakia founder
Why a video news release needs to be part of your PR strategy Leisa Goddard Adoni Media managing director
Want to catch more customers? Here's how to create a super sales funnel Jovana Vujnic Bumper Leads founder