My biggest mistake: Jane Lu, founder of Showpo
Showpo founder Jane Lu learnt an important lesson after moving her fast-growing e-commerce business to a new location closer to her competitors.
Lu shares what happened, how it affected sales and what she did next.
Six years ago, Lu and her team moved into new offices in Surry Hills in Sydney’s ragtrader district. The new location seemed like it would be an “obvious win”, says the founder, as the idea was to be closer to some of Showpo’s suppliers and in the mix with other retailers.
But Lu soon found this proximity made her look too much at the competition, to the point that she became distracted by what other brands and retailers were doing.