Pamela Jabbour, Total Image Group. Source: supplied

Paul Brescia

Why Pamela Jabbour made 26,000 cold calls to start her business, Total Image Group

Paul Brescia
Entrepreneurs, Networking
8 minute Read

Would you have the resilience to make 100 cold calls a day, for an entire year, to make your first sale?

I think many people could do it for a week, maybe two, but most would have stopped before the 1000th (mostly) polite no.

For Pamela Jabbour, the founder of uniform designer, manufacturer, and supplier Total Image Group, it took 26,000 calls. That was 100 calls, every Monday to Friday for 12 months, just to break through.

Become a SmartCompany Plus subscriber to keep reading

Get your first 30 days FREE with the promocode 30FREE
Subscribe now
Already a Plus member?

By submitting to this form, you agree to SmartCompany Plus’ terms and conditions.