Why Pamela Jabbour made 26,000 cold calls to start her business, Total Image Group
Would you have the resilience to make 100 cold calls a day, for an entire year, to make your first sale?
I think many people could do it for a week, maybe two, but most would have stopped before the 1000th (mostly) polite no.
For Pamela Jabbour, the founder of uniform designer, manufacturer, and supplier Total Image Group, it took 26,000 calls. That was 100 calls, every Monday to Friday for 12 months, just to break through.
But since that first sale in 2006, Jabbour has built Total Image Group into a successful business with yearly revenues of $15 million before COVID-19. In its first year of trading through the pandemic, that number was closer to $12 million.