Why Melbourne startup Parkhound said no to a $400,000 deal on Shark Tank

Parkhound founders

The founder of a Melbourne startup that turned down a $400,000 deal from some of Australia’s highest profile investors says he doesn’t regret the decision for a second.

Robert Crocitti appeared on Shark Tank last week to pitch Parkhound, a share market for parking, and rejected a $400,000 offer from sharks Naomi Simson, Janine Allis and Glen Richards.

“We don’t regret it at all,” Crocitti tells StartupSmart.

The offer was in exchange for at least 30% equity in the startup, a stake too high for Crocitti.

Not wanting to budge on the initial 10% equity offer, the founder opted to leave empty handed, much to the sharks’ surprise.

Before the decision, shark Steve Baxter turned on the heat, calling Parkhound an “instant fail” for not having a tech savvy developer in the core team or a founder with equity.

Baxter advised the founders to accept one of the sharks’ offers.

“Don’t bugger this up, right?” he said.

Unhappy Shark Tank judges

The episode was recorded eight months ago and Crocitti is adamant they made the right choice.

“I don’t think we were arrogant,” he says.

“We had a simple price that we had set [and] we had to be fair to the other people we were talking to at the same time.

“We just stuck to our price and I would suggest other startups do the same.”

After the episode, Simson questioned if the startup was disruptive enough.

“The founders Robert and Michael have global aspirations – and have already got great traction – but I’m not sure that it is worth the 40 times earnings valuation,” she said on her blog.

Despite this, Crocitti says the startup is well on track to hitting $4 million with over 6000 Parkhound members signed up and earning more than $3.7 million through the platform.

And they’ll soon be announcing some exciting commercial partnerships, he adds.

Crocitti has had mixed reviews from people who watched the show on whether they should’ve accepted the deal or did the right thing but he says one thing is certain – his advisory board at Melbourne Accelerator Program is supportive of their decision.

“They were aware of our other investors and the terms our other investors were offering,” he says.

“There’s a lot more of the chat that got edited out.”

Having expanded their team and refocused efforts on marketing, Crocitti says Parkhound is on track to go global, starting with Asia.

“We’re really excited about the new members and new parking spaces that we’ve got over the last couple of days,” he says.

“It’s been really pleasing to see thousands of people engage with the brand and sign up.”

This article was first published by StartupSmart. Follow StartupSmart on Facebook, Twitter and LinkedIn.


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5 years ago

totally agree with Parkhound, a big piece of an unsuccessful pie is better than a small piece of a successful pie.