Content Marketing: Shifts, Trends & Results

15 August 2018, 8am-10.30am
The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, 3000

Content Marketing: Shifts, Trends & Results

Interactive Minds Event

Is your audience’s consumption of content changing?

The value of digital content for business has been proven repeatedly, however change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available.

This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them.


  • Ashley Ward, Digital Marketing Strategist, SEMrush
  • Michael Hauser, Head of Digital, Visit Victoria
  • Thomas Russell, Content Marketing Adviser, beyondblue
  • Zoe Dattner, Publisher, SmartCompany 

Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.

Get your ticket now. SmartCompany readers receive a 25% discount when they use the code: SmartCompany_VIP25