How to get media attention for the right reasons

SMARTCOMPANY /

Thursday 16th August

It’s now easier than ever to get your brand out there. Cheap programmatic advertising, email marketing, Facebook and Instagram activity as well as the old-fashioned press release, are all tried and true tactics. The trouble is, everyone’s doing it. The result? A market saturated with brands competing for attention, where frequently only the loudest – or most controversial – voices and the biggest budgets get heard.

So, aside from controversy, what makes you stand out? How can you be heard amid the clutter? What could you be doing to ensure you are on the radar of the right people at the right time? And just as importantly, how do you avoid the PR train wrecks everyone wishes had never happened.

In this SmartCompany special event we look at what makes good publicity. Featuring:

  • SmartCompany editor Eloise Keating
  • Founder, Of Character, Kate Dinon
  • Director, Visibility Co, Julia May
  • CEO and Founder, Grace Papers, Prue Gilbert

Our panel of experts will offer you the insight and knowledge to help you create the perfect pitch for your business. By the end of this session you should be able to stand up and shout about your business with effect, and have tactics for risk management when things go wrong.

By the end of this session you should be able to stand up and shout about your business with effect, and have tactics for risk management when things go wrong.

When: 6pm-8.30pm Thursday 16 August
Where: General Assembly, 12A/45 William Street, Melbourne, 3000
Cost: $20

Proudly supported by Maan Wines, where SmartCompany subscribers can enter code WINEDOWN for 10% OFF your order.

A special feature of the 2018 Small Business Festival.

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