A New South Wales-based small business owner is calling on banks and financial institutions to take action on fraudulent credit card chargebacks, claiming customers who abuse the system are sending his business broke.
Dean Piazza, owner of online treadmill and fitness equipment stores Home Gym Equipment and Endurance Treadmills, told SmartCompany his businesses has been hit with what he believes are five fraudulent chargebacks already this year, costing upwards of $10,000.
“You expect to get some chargebacks as an online business but we’ve gotten quite a few this year,” Piazza says.
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Piazza claims the recent chargebacks issued to the business are examples of fraudulent activity by customers. He believes these cases involve a customer receiving an item but then going to their bank and claiming they either didn’t receive it or didn’t order it in the first place. The customer then receives their money back in the form of a chargeback.
“Customers are using their friend’s credit cards or stolen credit cards to order treadmills, and then claiming to the bank they never made the order,” Piazza says.
“All the bank does is follow a little auditing procedure, where if the card’s address doesn’t match the customer’s address, they get the money back and we front the costs.”
“These banks are charging businesses thousands in merchant fees, but when it comes to this they just wipe their hands and tell us to contact the police.”
Piazza says he provided his banking provider Westpac with a number of documents proving the delivery had been made to customer who had ordered the items, including courier receipts and a copy of a signed delivery form.
“These people have home addresses, they’re in the White Pages. It’s so obvious what they’re doing, they’re stealing from us,” he says.
Chargebacks causing cashflow issues
The money lost from the chargebacks so far have started to cause cashflow problems for Piazza’s businesses, and he says it amounts to $10,000 he could have spent on something else.
“I would have much rather pumped $10,000 into advertising, it’s a whole year’s advertising spend,” he says.
This isn’t the first time a business has been stung by dodgy chargebacks from customers, with a Melbourne sports equipment company left over $2000 out of pocket in December when a customer claimed they never received an item that the business says was delivered.
While Piazza is currently following up the issue with local police, he isn’t holding out hope, believing it’s a “low priority” for them. Instead, he’d like to see financial institutions take more responsibility for charge back issues.
“The [banks] need to look into it more. If we can prove this item has been delivered, and that the person who bought it lives there and has signed for it, then they should be going to the police,” he says.
“When us as a business have done our due diligence, the credit card companies need to do their bit.”
Given he is not hopeful that will happen, Piazza has taken things into his own hands and implemented measures to try to reduce the amount of dodgy customers.
“After the first few times it happened I now implement a check where I ring the customer first before delivery,” he says.
“I know we can’t stop chargebacks from occurring, but if customers know they can just use a friend’s credit card and get away with it, it becomes too easy.”
SmartCompany contacted Westpac for comment but did not receive a response prior to publication.