Company connected to Noggi Frozen Yogurt franchise chain collapses into voluntary administration

Eloise Keating /

A company that shares its director with the Noggi Frozen Yogurt chain has entered voluntary administration.

Stewart Free and Bradd Morelli of Jirsch Sutherland were appointing administrators of SKS Partners on April 9.

An investigation by SmartCompany has revealed SKS Partners has close ties with the franchised Noggi Frozen Yogurt chain, which was founded by John Suh in 2009 during the height of the frozen yoghurt craze in Australia.

Suh is listed as the director and secretary of SKS Partners on business directory FindTheCompany, while SKS Partners and Noggi parent company, SKS Services, share the same street address in Gladesville, New South Wales.

However, SKS Partners and SKS Services have different Australian business numbers (ABN).

SKS Partners also owns the trademark for “Noggi Pure Frozen Yogurt” in class 43, restaurant and hotel services, and previously owned the trademark for “Noggi Loves You Body”.

Noggi currently operates 11 frozen yoghurt outlets in New South Wales, Queensland and the Australian Capital Territory.

The company is actively advertising for new franchisees, offering Noggi franchises for a franchise fee of $40,000, a royalty fee of 8% of turnover and marketing fee of 2% of turnover. Noggi estimates the set-up costs of a Noggi kiosk to be between $150,000 and $250,000, while setting up a Noggi shop is estimated to cost between $250,000 and $350,000.

SmartCompany contacted Noggi and Jirsch Sutherland but did not receive a response prior to publication.

Eloise Keating

Eloise Keating is the editor of SmartCompany. Previously, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry.