MobileActive to partner up with UK’s MIG

MobileActive, an Aussie mobile phone entertainment content and services provider, has announced it is partnering up with UK-based Mobile Interactive Group (MIG).

The parnternship will see MobileActive establish and market MIG’s technology platforms in Australia and New Zealand through its business-to-business division, Mobile Embrace.

MobileActive’s CEO, Chris Thorpe, says this move will substantially strengthen Mobile Embrace’s offering, that includes branded mobile content development, hosting and delivery, corporate messaging, billing, mobile marketing and mobile membership and loyalty services.

“We are focused on building on the quality and depth of Mobile Embrace’s mobile business-to-business services,” says Thorpe.

“MIG’s technology platforms give us a distinct competitive advantage. Mobile Embrace will be able to provide Australian businesses… integrated mobile solutions across a number of areas primed for growth.”

Meanwhile, MIG founder and CEO, Barry Houlihan, says: “A core part of MIG’s strategy has been to grow and internationalise the business and we remain on track to fulfill these goals in 2010.”

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