Aldi introduces national pricing policy

Discount retailer Aldi has introduced national pricing across its 165-store chain.

Aldi will introduce uniform pricing on more than 900 grocery products, excluding fresh vegetables and fruit and regional bakery lines, in all its stores.

The discounter previously priced groceries on a state or regional basis. Other major retailers vary prices to take into account logistics costs, and prices can vary significantly within metropolitan areas depending on competition.

Aldi Group MD, Michael Kloeters, said consumers were tired of paying different prices because of where they lived.

“We want to give shoppers peace of mind that what they purchase in Aldi Bundaberg is the same price in Aldi Ballarat,” Kloeters said.

 

This story first appeared in www.InsideRetailing.com.au

 

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