Brands we trust
Thursday, June 19, 2008/
Kellogg’s, Panadol, Sony, Nokia, and Qantas all have something in common: they’re among Australia’s most trusted brands.
According to the annual Reader’s Digest “Most Trusted” survey, Australians value a brand being “true to its promise,” with Cadbury taking out the overall most trusted prize.
Other winners include Bunning’s, which beat Target, Kmart and Myer for the retailers’ category, while LG trumped Harvey Norman and Samsung for whitegoods.
Apple’s release of the iPhone and iPod touch did nothing to keep it in the high ground, losing to Hewlett-Packard and runner up, Toshiba in the computers category.
Credit card users found Visa to be the most trusted provider, while Vodafone won out in the telecommunications category. Toyota, fresh from its hybrid-car announcement last week, came out as the most trusted car company.
Read more on branding
Amantha Imber runs a successful business — but she still has impostor syndrome Amantha Imber Inventium founder
Social media isn't about numbers, it's about connection Carlii Lyon Carlii Lyon PR founder
"My early decisions were rooted in fear": How good hires can set small business owners free Nancy Youssef Classic Finance founder
"No staff turnover": Business success hinges on a thriving company culture David Fazio Mate co-founder
Five ways to mentally prepare for the brutal capital-raising process Stacey Fisher Minnow Designs co-owner
In the age of online shopping, it's retail staff that make or break businesses Cal Doggett Properties & Pathways director