Five lessons from five years on Twitter
Thursday, October 25, 2012/
As of next month, I will have been on Twitter for five years. In social media terms, that’s an eternity.
Of all the social web technologies out there, Twitter continues to astound (and confound). For many large companies and organisations, Twitter still seems to be a source of worry and angst for senior executives. That’s generally because they’re not on it personally and haven’t got a practical knowledge of how it works and the nuances of the Twitter community in action.
Indeed, late last year digital analytics firm comScore reported that “microblogging (ie the key platforms Twitter and Tumblr) had emerged as a disruptive new force in social networking”. That wasn’t news, of course, merely validation of what we all suspected.
According to comScore, in October last year Twitter had reached one in 10 internet users worldwide, and had grown 59% in that year.
In terms of Australia, SocialMediaNews.com.au estimates Twitter has about 2.11 million users. While this figure is dwarfed by Facebook’s user base of 11+ million Aussies, we need to remember that Twitter is public, real-time – and its users tend to be more connected and influential online than most.
Here are five things I’ve learned from being on Twitter these past five years:
1. Twitter is nothing like the media says it is
If your view of Twitter is shaped by the mainstream media, then it’s likely to be a narrow one. If you believe what you read in the tabloid press, then you probably think Twitter is out of control – a place where everyone is out to hurt everyone else.
I can say without hesitation my experience has been exactly the opposite. I’m not saying nasty things don’t happen online – social media is reflective of the real world, after all – but my number one observation is that Twitter has a disproportionate number of ‘inhabitants’ who are smart, witty, generous and respectful. In other words, they’re great people to hang out with!
2. Twitter is the ‘digital coalface’
More than any other social network, Twitter truly is the ‘digital coalface’ of what’s going on out there in the connected marketplace.
If you want to find out what’s going on in your industry, or the world generally, if you want to get a real ‘feel’ for what’s happening in social media, then regularly spend a bit of time on Twitter listening, exchanging views and adding your voice to the conversation that swirls around in 140-character bursts.
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