Economy

Google tweaks its algorithm

SmartCompany /

In a new system unveiled last week, Google will now allow its users to simply delete the entries of search listings that are not relevant.

The search giant will now let users to reshuffle results so preferred websites rise to the top, and disliked and irrelevant search results will be discarded the next time the same search request is made.

Marissa Mayer, who runs the group’s search products, says Google wants to tailor searches to meet the specific needs of each user.

“It should make the search results more dynamic,” she says.

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