Mobile ads will help flagging advertising sector

The slowing advertising market may see new growth in the mobile sector, with new forecasts predicting the industry will top more than $1.9 billion by 2010.

The slowing advertising market may see new growth in the mobile sector, with new forecasts predicting the industry will top more than $1.9 billion by 2010.

MediaPost reports that research firm Frost & Sullivan says there is a customer base of more than 250 million that can be tapped into by advertising groups.

Mobile advertising works by providing messages as information content, personalised by tracking a user’s location, search preferences, browsing history and type of device being used.

But the firm emphasises the need for privacy in the market: “Although advertisers will want to delineate their target audience by demographics, location, handset, and other parameters, mobile operators should be cautious while providing information to preserve their subscribers’ privacy.”

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