Economy

Online research helps buying decisions

SmartCompany /

Just over 70% of consumers research what they want to buy before they go to the shop to make the purchase, according to a Prospectiv survey of US consumers reported by WebProNews.

Interestingly, search tools are not the primary way in which people get information about possible purchases. While 25% use Google type searches to get compare products, 27% rely on e-newsletters they have subscribed to and receive from their preferred retailers.

When researching products online 48% said they were looking for information about the product, 46% wanted discounts or deals and a small 6% wanted tips on how to use the product.

The message for retailers appears to be clear – if you don’t have a subscriber service on your website, better get moving!

Advertisement
SmartCompany

SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.

We Recommend

FROM AROUND THE WEB