Online research helps buying decisions

Just over 70% of consumers research what they want to buy before they go to the shop to make the purchase, according to a Prospectiv survey of US consumers reported by WebProNews.

Interestingly, search tools are not the primary way in which people get information about possible purchases. While 25% use Google type searches to get compare products, 27% rely on e-newsletters they have subscribed to and receive from their preferred retailers.

When researching products online 48% said they were looking for information about the product, 46% wanted discounts or deals and a small 6% wanted tips on how to use the product.

The message for retailers appears to be clear – if you don’t have a subscriber service on your website, better get moving!

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Close
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Show
Forgot your password?

Want some assistance?

Contact us on: support@smartcompany.com.au or call the hotline: +61 (03) 8623 9900.