Shoppers love grocery home brands

The discount grocery home brands increasingly offered by the likes of Woolworths, Coles and Aldi are taking up an increasing share of the Australian household budget, new research shows.

The discount grocery home brands increasingly offered by the likes of Woolworths, Coles and Aldi are taking up an increasing share of the Australian household budget, new research shows.

According to Nielsen research reported by The Australian Financial Review, 21% of grocery sales were captured by home brands in the March 2008 quarter, up from 19.6% during the same period in 2007.

Australian households spent an average $152 on home brands over the quarter, up from $135 the preceding year.

Significantly, shoppers are increasingly opting for home brands in product categories such as cosmetics and frozen meats in addition to the more traditional packaged groceries.

Read more on retail trends

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