SMS my shopping cart

Studies show that a majority of buying decisions are made by consumers while they’re shopping. So what better time for advertisers and retailers to get their message to grocery shoppers than when they’re strolling down the aisle?

According to Springwise, that’s precisely what they are able to do with new shopping trolley handles with a small built in digital screen produced by Modstream. Advertisers can then purchase the opportunity to zap their message straight in front of the eyeballs of shoppers, perhaps informing them of a 2 for the price of 1 bread in aisle three. Alternatively, a message can be piped to shopping carts across a whole store chain to get a more generic product message out.

Apparently the handles, which are currently being trialed in Home Depot stores in the US, can withstand rain and snow – not sure about vandalism though – and have a 5-year battery life.

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Close
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Show
Forgot your password?

Want some assistance?

Contact us on: support@smartcompany.com.au or call the hotline: +61 (03) 8623 9900.