Accurate market data, as well as technical know-how, is just the start of the long proces of designing and then producing a new car. See the video of Toyota Style Australia’s Paul Beranger.
See the video of the team behind Toyota’s latest vehicle, the Aurion.
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Paul Beranger, as head of Toyota Style Australia, knows the value of the Japanese notion of “kaizen” – continuous improvement.
With product planning team leader Doug Soden, Beranger oversees the long and extensive research efforts that go into every new vehicle launch.
The lastest from the Toyota Style drawing board is the new Aurion, and the car is the end result of years of planning involving customer feedback and input, crucial data covering performance, quality and marketing research.
In fact, knowing the market is essentially a bottom-up exercise – so information needs to be wide-ranging as well as accurate.
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