Tennis fans are classy

SmartCompany /

Tennis fans have always seemed that bit classier, what with all the champagne and strawberries and cream and so on. According to a new survey by Roy Morgan Research, however, the preference for the finer things in life extends beyond apertifs to choice of automobile.

A survey of sports fans conducted late last year found that tennis fans are much more likely to drive an Audi, BMW, Lexus, Mercedes-Benz, or Saab than their grubbier cricket, rugby and footy watching counterparts.

Just over 3% of tennis fans drive a snazzy auto, more than the 2.6% of cricket fans, 2.4% of AFL fans and 2.3% of NRL fans.

Instead, AFL fans prefer a good honest Ford, while NRL supporters more often plump for a Holden. As for cricket fans, they appear to be quite happy with either choice, and they don’t mind a Toyota either.

And the classiness of tennis extends into other consumer goods, too. Compared to the general population, they are 39% more likely to drink Cascade Premium Lager, 31% more likely to buy Nivea Visage facial cleanser and 25% more likely to drink Waterfords mineral water.


SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.

We Recommend