Those beer goggles really work

Beer goggles – the pithy metaphor for the idea that drunk people tend to find others more attractive – could actually have some scientific validity.

Beer goggles – the pithy metaphor for the idea that drunk people tend to find others more attractive – could actually have some scientific validity.

New Scientist reports that University of Bristol scientists have tested the beer goggle theory by randomly administering alcohol or a similar tasting placebo beverage to 84 students.

The students were then shown photos of people and asked to rate them for attractiveness. The result? The students given the booze where overwhelmingly more inclined to rate the people in the pictures as attractive than those that imbibed the non-alcoholic beverage.

The finding held whether the students were looking at people of the same or opposite sex, even though the students tested had self-reported as heterosexual.

The researchers want to do further tests to see how different amounts of alcohol affect the beer goggle phenomenon, but there is one big hitch; ethical rules prevent the scientists getting their subjects absolutely walloped.

Read more about alcohol issues

You can help keep SmartCompany free for everyone to read

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany Supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

And it’s not all one-way traffic either. SmartCompany Super Supporters get to dial into our monthly editor’s meeting and attend a monthly, invite-only webinar with a big-name entrepreneur.