What is the profile of an iPhone buyer?
Monday, July 14, 2008/
People are queueing, bloggers are blogging, the odd proud new owner is even weeping with joy – but, really, who are all these people getting so excited about the iPhone?
People are queuing, bloggers are blogging, the odd proud new owner is even weeping with joy – but, really, who are all these people getting so excited about the iPhone?
Marketing Charts has put together a combination of data from Nielsen Online and Hitwise to produce a snapshot of the iPhone demographic.
In a nutshell, iPhone enthusiasts tend to be young and well paid. Close to 35% of visitors to Apple’s iPhone website for the past four weeks were aged between 18 and 24, more than any other age group, while a relatively high 25% earn more than $US100,000 a year.
Interestingly, the gender split between iPhone site visitors was very even, with just over 50% men and just under 50% women.
Nielsen data on current iPhone users in the US suggests they are quite different from your average mobile phone user. Men make up two-thirds of iPhone users, compared to just 48% of normal mobile users, and are twice as likely to earn more than $US75,000 a year.
Compared to your average mobile user they are also much more likely to watch a video, access the internet, stream music or play games on their phone.
See also How Apple is selling the iPhone so cheaply – and still making a packet,
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