The Australian Competition and Consumer Commission has launched court proceedings against a family-owned egg producer for allegedly breaching Australian Consumer Law.
The ACCC alleges Darling Downs Fresh Eggs, which is based in Queensland, labelled their products as “free range” between 31 December 2013 and 6 October 2014 when the hens had in fact never had access to the outdoors.
Darling Downs Fresh Eggs is just latest in a string of egg producers to come under the ACCC’s microscope for misleading claims.
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ACCC chairman Rod Sims said in a statement consumers deserved to know if what they are buying is in fact free range.
“The ACCC considers ‘free range’ eggs to mean that the laying hens can and do go outside and move around freely on an open range on most days,” Sims said.
“The ACCC considers that the alleged misrepresentations in this case are particularly serious, because it is the ACCC’s case that he Darling Downs Fresh Eggs hens were never given outdoor access.”
SmartCompany contacted Darling Downs Eggs for comment but did not receive a response prior to publication.
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