As thousands of homes remain underwater in what appears to be yet another historic flood event in New South Wales, insurance companies are being inundated with calls from worried customers. The Sydney Morning Herald reports the Insurance Council of Australia has declared an insurance catastrophe following more than 5,000 claims over the weekend.
Flood is the most expensive natural disaster for insurers, and it’s getting worse. The outcome is bad news all round for people living in flood-prone areas (which is, well, a lot of people).
The concurrence of increasing urban development in floodplains and more intense rainfall events are creating a perfect storm for insurance risk.
In response, insurance companies are battening down the hatches — often pricing flood insurance at prohibitively high levels — and, in some cases, making it hard for customers to receive the insurance payout and cover they were expecting.
While it is too soon to know the insurance outcome of the NSW floods, we can learn from the experience of other flood events.
Little insurance payout loopholes, big consequences
After an extreme weather event in May 2018 brought record-breaking rainfall, high winds and flooding to Hobart, I interviewed residents affected by the floods about their experiences of insurance, or of being uninsured.
The stories reveal an insurance system that is not working for far too many people, leading to long term financial and emotional pain.
After a disaster, insurance companies subcontract assessors and tradespeople from across the country to quickly respond to customers who make a claim.
Assessors then decide how to categorise the damage, which can involve working out where the water came from and whether it was contaminated by sewage. This affects their assessment of what should be done with damaged furniture and flooring.
For insurance customers, it can be hard to get a grip on these technicalities.
Yvette, whose house was badly damaged in the flood, told me about her attempts to navigate insurance jargon, worried that using the wrong terms “might give [the insurer] little loopholes”.
She read the policy document “with a fine-toothed comb” to be prepared with the right insurance language to negotiate.
This use of insurance jargon is not serving customers well, and many perceive it as solely existing to protect the insurers.
Too many cooks
People I spoke with described the arrival of multiple assessors sent by insurance companies during the insurance process as “disorienting”.
Get SmartCompany FREE to your inbox every weekday
Often more than ten experts — from hydrologists and hygienists to plumbers and loss adjustors — were called in to just one property.
In many cases, these experts produced reports that either contradicted householders’ own testimonies, or contradicted one another.
As Rowan, an 80-year-old homeowner, told me:
One group would come and say, ‘Yes, your curtains need replacing because of the mould and the smell’. One would say ‘The whole bed base and the mattress all gets replaced’. The next ones would say, ‘No, just the mattress. We don’t replace the base’. So we didn’t really know where we were.
Additionally, several interviewees described insurance companies losing their records multiple times.
Beryl, a homeowner in her 40s, told us:
They lost our receipts that we’d sent in three times. [We told them,] ‘We’re carrying this A$2,600 debt and we can’t afford it.’ When I finally contacted them they said they had no record of any of those communications, no record that there’s any internal damage. This hole was in the ceiling, all the doorframes were swollen, [there were] stains on the wall.
While this could be put down to insurers’ systems being overwhelmed by an extraordinary event, it should be noted that these kinds of events are exactly what insurers claim to be prepared for.
Other examples suggest that in times of disaster, failures in the insurance process may be the norm.
This does insurers themselves little harm; when faced with confusion and uncertainty, customers may be willing to settle for smaller claims or agree to take a cash payout rather than a managed program of works.
Being ‘good at insurance’ is almost a full-time job
Interviewees described their resilience after the flood as dependent on their ability to manage an insurance payout.
This meant being constantly available, flexible and patient through a process that involved “countless hours” over several months. It also meant being able to push-back when offered a lesser outcome than they felt entitled to. As Yvette told said:
I feel like it takes a lot of assertiveness and persistence to make sure I got what we deserved and needed.
Keeping their own records was important — one interviewee described having compiled a database of more than 150 interactions with insurers or their representatives over the two months since the event.
This gave them valuable evidence in negotiations with the insurance company.
Clearly, not everyone is in a position to take on such a gargantuan task.
We need a fairer insurance payout process
The experience of insurance exacerbates a ‘resilience gap’ between people who have the time, money and capacity to manage the insurance process, and those with existing disadvantage who simply do not.
Much of Australia is already underinsured for disasters, such as floods and bushfires.
As exposure to flood risk grows, insurers are also stepping back from insuring high risk areas, leaving vulnerable householders to bear the risk alone.
Insurers and governments should consider the importance of transparency and fairness in both insurance pricing and the claims process.
Without improvement to the system, more people will abandon insurance and the public image of insurers will suffer further.