Quickflix for sale, including its database of 80,000 customers

Quickflix’s external managers are calling for expressions of interest after the ASX-listed company collapsed into voluntary administration last week.

Expressions of interest in the 10-year-old streaming business and its assets close on May 6, according to an advertisement in the Australian Financial Review this morning.

In the ad, administrators Ferrier Hodgson have touted Quickflix’s partnerships with major local and international content providers.

Quickflix recorded around $3 million in revenue for the quarter ending March 2016, according to the ad, and has a database of 80,000 active customers across Australia and New Zealand.

The administrators said Quickflix also has a “digital marketing database” of more than 900,000 people, which includes behaviour and preference information that could be used for big data analysis.

In addition to Quickflix’s digital streaming services, the administrators are also seeking expressions of interest in the company’s DVD and Blu-Ray subscription rental business, which includes a library of 40,000 titles housed in a distribution centre in Western Sydney.

Quickflix collapsed into voluntary administration after it was unable to raise new capital and reach an agreement with major shareholder and rival streaming service Stan.

The business is continuing to trade throughout the voluntary administration process.


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