Business Name Tips

Naming your company

Avoid:

  • Your own name (although contractions can work, such as Adidas, from German athlete founder Adolph “Adi” Dassler).
  • Descriptive names (Cool Air-Conditioning).
  • Generic names (Babysitting Services).
  • Trendy names (remember all the .com endings?).
  • Names that are rude in other languages.
  • Names that tie you to one country (America On Line, National Australia Bank).
  • Too many syllables.
  • Names that are hard to pronounce or spell.

Think about:

  • Whether you want to be near the top of alphabetical lists.
  • Using an existing word that has nothing to do with your business (Apple, Virgin).
  • Making up a word (Coca-Cola).
  • Foreign words (Reebok, an African antelope).
  • Clever contractions (Vodafone, from voice, date, telephone).

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